Get Your Medical Practice Ready for 2014: Review These Three Areas | Physicians Practice. Pay particular attention to the third one.
Marketing does not necessarily mean only new patient recruitment. It also means keeping your patients happy and informed. It means keeping your patients 'in the loop' regarding their health and letting them know about your practice and what's going on in your practice.
One area that is not mentioned is that of Patient Engagement promulgated by Meaningful Use of EMR. There are new requirements in Meaningful Use II that mandate a certain percentage of your patients use your Patient Portal. Newsletters are an excellent way of creating awareness.
And, of course, happy 'customers' spread the word for you and will recommend you to their friends and relatives.
What do you think? Email me/call me.