When I bring up the subject of marketing for medical practices, I get either a glare of disbelief or a concerned look that says - 'yes, but we don't know how'.
The look of disbelief comes from old school doctors that always thought the words marketing and medical practice don't go together. The consider marketing cheesy, and downright nasty.
For others, they have come to the realization that the world has changed. Internet has turned things upside down just as the world of healthcare is changing dramatically.Read More